Shamarukh Fakhruddin is a passionate, consumer insight-driven marketer with a distinguished 27-year career. She holds a degree in Business Administration from the Institute of Business Administration, University of Dhaka. Shamarukh's diverse industry experience spans FMCG, Ready-Made Garments, Cement, NGO, and Market Research, including leadership roles at prominent organizations.

Before her tenure as Director at Urmi Group, Shamarukh served as the Head of Social Enterprise for BRAC’s Education Program and as Marketing Director for Lafarge Surma Cement Ltd. Her marketing career was formed at Unilever Bangladesh. Shamarukh's leadership has been instrumental in expanding businesses, establishing new ventures, and developing high-performance teams with strong trade and consumer engagement.

With a focus on innovation and excellence in sustainability, Shamarukh has consistently driven growth and success. Her commitment to social causes, particularly in education and women’s empowerment, is evident through her active participation in philanthropic activities.