Madeline Kraft is the Senior Manager of Market & Participant Insights at the UN Global Compact, where she leads data-driven initiatives to advance corporate sustainability practices worldwide. Madeline played a key role in developing the UN Global Compact's Business Case for Sustainability based on in-depth research and stakeholder interviews. Madeline also leads marketing analytics and global feedback initiatives such as the Net Promoter Score (NPS) survey. With over eight years of experience in insights, operations, and marketing across both the private sector and now the UN Global Compact, she brings a unique lens to advancing sustainable business through strategic insight.