Koketso Prudence Kekana is a dynamic Junior Analyst at MTN Group, where she works across 15 African markets driving transformation in Enterprise Customer Value Management (ECVM), digital innovation, and customer experience. Passionate about leveraging data to unlock growth, Koketso combines analytical rigor with strategic insight to design solutions that accelerate revenue, improve customer retention, and support digital inclusion initiatives.

With a background in Economics and Econometrics, Koketso brings both analytical depth and a genuine passion for understanding financial markets. This curiosity has shaped her path into Financial Engineering, where she applies advanced econometrics, risk modeling, and data-driven insights to both corporate strategy and academic research. Currently completing her Master of Financial Engineering, her dissertation explores the role of cryptocurrencies in managing sovereign risk, reflecting her commitment to bridging advanced financial theory with real-world economic challenges.

Beyond her corporate role, Koketso is a recognized youth voice in digital safety and sustainability. She was selected as part of the UN SDG Innovation Accelerator for Young Professionals 2025, where she co-developed an innovative solution addressing child online protection through AI. She has also represented MTN Group on platforms such as The Room of Safety initiative with MTV Base, highlighting her advocacy for creating safer, more inclusive digital spaces for African youth.

Koketso brings together a rare blend of economic insight, financial acumen, technological curiosity, and social impact focus. With a strong belief in data-driven decision-making, she is committed to shaping strategies that not only drive business value but also create meaningful, sustainable change across Africa.