Barbara Urdillo is an Industrial Engineer with advanced sustainability credentials from the University of Cambridge and IMD. She is Sustainability Director at Roca Group, a global leader in the bathroom products industry, with 78 factories across five continents and operations in more than 170 countries.

Barbara leads the company’s global ESG strategy, drawing on her extensive experience in embedding sustainability into complex industrial operations, and is recognized for combining strategic vision and technical excellence with a transformative leadership style.