Elif CAM is a global fashion executive with more than 20 years of experience across sourcing, manufacturing, product development, supply chain and sustainability.

As Head of Global Sourcing, Sustainability & CSR at DeFacto, one of Türkiye’s leading international fashion retailers, she leads global sourcing and value-chain transformation across 11 production countries, connecting commercial strategy, supplier ecosystems, operational resilience and sustainability.
Having worked across the fashion value chain, Elif brings a rare end-to-end perspective on how fashion is made, how global supply networks create value, and how complex supplier ecosystems can be transformed for greater competitiveness and resilience. She works at the intersection of business performance and responsible growth, with a particular focus on turning sustainability from a compliance agenda into a driver of long-term competitive advantage.

A strong believer in the power of strategic supplier partnerships, Elif views suppliers as critical partners in innovation, resilience and sustainable transformation—not simply as sources of production. Her approach is built around long-term relationships, shared value, transparency and joint accountability.

Elif is also a passionate advocate for women in leadership, supporting greater representation of women in decision-making roles and creating workplaces where diverse talent can progress, lead and shape the future of business.
Her expertise spans global sourcing strategy, strategic supplier management, supply-chain transformation, nearshoring, sustainable procurement, ESG and climate transition, with a consistent focus on translating complex global operations into stronger businesses and measurable long-term value.