Martha Sazon is the President & CEO of Mynt, the parent company of GCash, the Philippines’ #1 Finance Superapp. Appointed CEO in the midst of the COVID-19 pandemic, she led GCash through a defining period for the country. Her focus on customer-centricity propelled the platform into a lifeline for millions of Filipinos, advancing financial access to the masses by democratizing digital payments, savings, credit, insurance, and investment opportunities. With Martha at the helm, GCash became the country’s first and only $5B unicorn and a household name, even used as a verb across the country.

As GCash scaled its impact, it gained global recognition. Martha has represented GCash and the Philippines at forums such as the World Economic Forum (WEF) Davos, the International Monetary Fund (IMF) Executive Board Retreat, Global Summit of Women Dubai, and Mobile World Congress (MWC) Barcelona, sharing insights on digital transformation and inclusive growth.

Recently, this work gained attention on the global stage through honors that reflected both Martha’s leadership and the collective progress of GCash. She was recognized in Fortune’s Most Powerful Women in Asia list and became the only Filipina featured on the Forbes 50 Over 50 Global list. These distinctions reflect the growing influence of a platform built by Filipinos, for Filipinos.

Martha built a 30-year career spanning various industries like food, consumer pharma, personal care, telco, and now, fintech. Prior to Mynt, she spent 12 years at Globe Telecom, where she pioneered many breakthroughs and achievements as head of Mobile Postpaid, SME and Broadband. Martha finished her undergraduate studies in Business Administration and Accountancy, cum laude, at the University of the Philippines Diliman, and later completed postgraduate programs at IMD, INSEAD, and Harvard Business School.