Roy was appointed to the WHL Board and as Group Chief Executive Officer in February 2020. Prior to this he was the President: Americas for Levi Strauss & Company where he was responsible for leading the company’s largest commercial operations, including a significant network of retail stores, covering the United States, Canada, Mexico, Brazil and Latin America. Roy also played an instrumental role in the development and acceleration of the e-commerce and omni-channel capabilities of Levi Strauss.

He has extensive operational, management and turnaround experience in global consumer and retail markets gained over 19 years in roles including President: Asia Pacific, Middle East and Africa for Levi Strauss; President: Asia and Africa for the Carlsberg Group based in Hong Kong and in various roles in SABMiller plc internationally and in South Africa.