Piyachart is the CEO of BRANDi and Companies, a brand-centric management consulting group. For more than 10 years, he has been behind the transformations of private and public sector organizations from over 21 industries into sustainable brands. In addition, one of his highlights includes fostering the development of collaborativeness between MNCs and SMEs to achieve an impactful sustainable growth at an ecosystem level. Piyachart is also a university lecturer and a speaker at various national and international forums involving the integration of business and sustainability. He is the author of BRANDiNG 4.0 and Business As Unusual, both of which are endorsed by many global leaders including Philip Kotler, Professor of International Marketing at Kellogg School of Management, Northwestern University, and Paul Polman, former CEO of Unilever and Vice Chair of UN Global Compact.