Sue spent most of her career running consumer brands, latterly Lipton tea, Surf and Skip detergents and Laundry Innovation globally in Unilever. In all roles Sue led sustainable development and social purpose as a core part of the brand and product development. As Global Vice President of the Unilever Marketing Academy, Sue joined the private-public partnership on Hand Washing delivering training on behavior change campaigns.

In 2014 Sue made a move to work in the public sector to run marketing for Save the Children UK.

Sue was born in Pakistan and raised Hong Kong. As a teenager, she worked for UNHCR in refugee camps working with children who had arrived from Vietnam.