Admen is the Head of SME Academy at the Centre For Entrepreneur Development And Research (CEDAR) of SME Bank Malaysia, actively involved in training SMEs to sustain and grow their businesses. CEDAR and SME Bank have won a number of ESG-related awards in 2021 including Outstanding Development Project Award, SME Development at the 44th ADFIAP Awards. Admen is also a member of SME Bank’s ESG Working Committee. Prior to CEDAR, Admen was Head of Sustainability Outreach at Permodalan Nasional Berhad (PNB) Malaysia. Admen also has over 20 years of diverse experience, from branding with over 50 brands, to being part of enabling Malaysia’s technology policies.