The BIG Push: Africa’s Time to Shape the Markets Global disruptions present Africa with a critical opportunity to lead. With vast natural resources, a young population, and growing innovation, the continent is poised to shape its own economic future. Now is the time to invest in local value chains, empower entrepreneurs, and leverage the African Continental Free Trade Area to boost intra-African trade. This year’s Unstoppable Africa theme, The BIG Push, is a call to action—for Africa to lead in energy, trade, tech, and the creative economy.