Full Name
Job Title
L’Oréal Professor of Marketing, Associate Dean of Research.
Saïd Business School, University of Oxford
Speaker Bio
Profesor Andrew Stephen is one of the world’s leading academic marketing experts. He is a leading academic voice on the future of the marketing, media, and advertising industries. He has a particular interest in issues that lie at the intersections of marketing, consumer behaviour, and technology—particularly artificial intelligence. He is a strong proponent of the use of data-centric, analytics-enabled, evidence-based approaches to marketing practice. His research over the last decade has made significant contributions to our understandings of digital marketing, social media, and advertising. For this work, he’s regularly recognised by the American Marketing Association as one of the top marketing academics in the world, and the #1 in the UK. He’s also been featured as one of the top 40 business school professors under 40 by Poets and Quants (in 2015) and has won numerous awards for research excellence.

Andrew’s duties at Oxford Saïd include his leadership of the School’s group of marketing faculty and research staff and overseeing of the marketing curriculum across undergraduate, MBA, EMBA and executive programmes. He is also the School’s Associate Dean of Research and member of the School’s Senior Leadership Team. In addition, Andrew is the founder and director of the Oxford Future of Marketing Initiative, which is a collaborative network of academic-industry partnerships aimed at producing relevant research and practical thought leadership that shapes the future of the marketing profession. He also co-directs the Oxford AI x SDG Initiative, which looks at how AI can be used in support of the UN’s Sustainable Development Goals, and the Oxford Executive Diploma on AI for Business. As a prolific researcher in marketing, Andrew has published in all of the leading academic journals in marketing, as well as in professional outlets such as Harvard Business Review and MIT Sloan Management Review and top psychology journals. Recently, he served as Co-Editor of the International Journal of Research in Marketing and is currently Editor of the Journal of Consumer Research. He is also on the editorial boards of the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Psychology.

Andrew is co-hosts the popular Future Proof podcast series, produced in partnership with Kantar, and is a frequent contributor to Oxford Saïd’s Leadership in Extraordinary Times series and Oxford Answers.