Full Name
Job Title
Head of Communication Skanska Commercial Development in Europe
Speaker Bio
Marketing and Communications Director at Skanska commercial development business unit in Central and Eastern Europe. Anna Wiśniewska manages teams of experts in Poland, Romania, the Czech Republic and Hungary. She joined Skanska in 2011 and soon began to lead the marketing and communication team - first in Poland and then within the CEE region. Apart from coordinating all activities in this area, she was also involved in the introduction of new concepts - Workplaces by Skanska and Futureproof Workplaces by Skanska - to both the organization and the market. Moreover, Anna has developed the Futureproof marketing strategy and co-created the product standard Scandinavian Lobby Guidelines for the region of Central and Eastern Europe. Under her leadership in 2021 the company was awarded twice in the most important competition in the PR industry in Poland - Golden Paperclips - in the Corporate PR category and Covid-19 PR Response. In 2021, Anna was recognized as Top Woman in Real Estate competition in the Marketing & PR category. She is one of the founders of the PR Directors and Directors' Club initiative, which was established in cooperation with the Association of Public Relations Companies. Privately - she is fascinated by modern, urban architecture and its impact on the lives of residents. Anna is a graduate of the Faculty of Journalism and Political Science at the University of Warsaw and a scholarship holder of the exchange program under a bilateral agreement with Northeastern Illinois University, USA